EEAT is not a score and nothing outputs it. It is a description of the evidence a page offers about who produced it and whether they would know.
First-hand beats summarised
The strongest thing a page can carry is something the writer could only know by doing it: original data, a result from your own work, a test with its method stated. Summaries of other people's articles are the easiest thing in the world for a model to replace, because it has already read the originals.
Make the author real
An author with a name, a biography, a history of related work and a presence elsewhere is parseable. "Admin" or an unnamed team is not. Author markup helps, but only when there is a real person behind it.
Trust shows up in dull places
A physical address, a working contact route, clear policies, honest dates and visible corrections do more than a trust badge. They are also the things models can verify against other sources.
Table stakes
- Named authors with real biographies and markup.
- At least some original evidence per page, not only citation.
- Visible dates that are true, and a correction note when something changes.
- Contact and company details that match every other source.
- Third-party corroboration of your expertise, not only your own claim.