How AI search actually works
We run the experiments rather than guess at them. Every report here is first-party data, with the method and the limitations written down alongside the numbers.
10x AI Visibility Refresh
What Happened When We Refreshed 98 Posts and Published Nothing
98 posts refreshed, zero pages published, citations up 10x in 91 days. The correlation between Google rank and AI citation was effectively zero, and 41 cited pages had no Google impressions at all.
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The Credibility Layer
How ChatGPT Recommends Local Businesses
200 reasoning sessions, 5,933 logged searches, 1,982 citations. Rank barely touches recommendations, Reddit was cited zero times, and every recommendation turned out to be a 30 search credibility audit.
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Chunk Score, the workflows and the teardowns from these studies are inside the members community.
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