How AI search actually works
We run the experiments rather than guess at them. Every report here is first-party data, with the method and the limitations written down alongside the numbers.
All research
Title Tags Can Increase AI Citations By 192%
What Works and What Doesn’t Across 1,000 Searches and Five AI Engines
Adding the current year to your title tag increased AI citations by as much as 192%. Title length, brand suffixes and question titles didn’t do anything.
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The 3 Numbers That Decide If AI Cites Your Page
Chunk Frequency, Chunk Score and Extractable Units
AI scores one chunk of your page at a time. How many chunks you need depends on your market, so benchmark against the pages already cited. Adding quotations raised a page’s visibility in AI answers by 40.9% in the GEO benchmark.
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10x AI Visibility Refresh
What Happened When We Refreshed 98 Posts and Published Nothing
We refreshed 98 posts, published nothing, and citations went up 10x in 91 days. The correlation between Google rank and AI citation was basically zero, and 41 cited pages had no Google impressions at all.
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The Credibility Layer
How ChatGPT Recommends Local Businesses
We logged 200 reasoning sessions, 5,933 searches and 1,982 citations. Rank barely touched recommendations, Reddit was cited zero times, and every recommendation turned out to come from a 30 search credibility audit.
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The platform measures the same things these studies measure, on your brand, with a control group and a confidence band.
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