The main alternatives to Otterly AI are Omnipresence, Semrush, Scrunch, AthenaHQ, Goodie and Profound. Otterly AI is an AI search monitoring and optimisation tool that starts at $29 a month, tracks four engines, and puts Claude, AI Mode and Gemini behind paid add-ons. You look past it when you need one of those as standard, more engines, a free plan, or the searches and sources behind each answer.
Omnipresence is the AI visibility optimisation tool that records those searches and sources behind each answer, and hands the target to your own agent. Semrush, Scrunch, AthenaHQ, Goodie and Profound each suit a different team size and engine list.
What Otterly does well, and when an alternative fits
OtterlyAI is an AI search monitoring and optimisation platform for marketing teams, agencies and SEO professionals. It currently tracks four core engines on every plan, ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot, with Claude, Google AI Mode and Google Gemini as paid add-ons. Lite starts at $29 a month with 15 search prompts, per the pricing page, and the homepage FAQ lists a 7-day free trial with no card.
It also does GEO URL audits, content briefs with predictive scoring, and Agent Analytics from the Standard plan up. Otterly says it has 40,000+ users, and the homepage lists a G2 score of 4.8 out of 5 and a Gartner Cool Vendor 2025 nod. That’s a solid, published-price entry tool if the engines you need are the four it covers as standard.
An alternative tends to fit when one of those add-ons is actually a core engine for you, so Claude or Gemini as standard matters. It also fits when you need more engines than Otterly tracks, like Grok or DeepSeek, a bigger sample than 15 prompts on Lite, or the chain behind an answer.
Otterly’s Brand Visibility Index gives you a score and GEO recommendations. The chain, the queries an answer ran and the pages it read, is a different thing to measure, and it’s what tells you which page to work.
Otterly AI alternatives at a glance
| Tool | Best for | Why an Otterly user would pick it | Starting price (USD) |
|---|---|---|---|
| Omnipresence | Teams that work with their own agent | Joins each prompt to the fanout queries and sources behind it, and hands the target to your agent over MCP | $19/mo (Starter, billed annually) |
| Semrush | Teams that want a standalone toolkit from a known SEO vendor | Standalone AI visibility product, no full Semrush plan required | $99/mo per domain |
| Scrunch | Mid-size brands that want broad engines | Eight engines as standard, where Otterly charges add-ons for Claude, AI Mode and Gemini | $250/mo (billed annually) |
| AthenaHQ | Teams that want many models early | Free Essential plan, then 11+ models on Starter | Free (Essential); $295/mo (Starter) |
| Goodie | Teams that want a closed-loop AEO platform with strategist support | Bundles the tool with strategist support and a closed-loop action system | $399/mo (Core) |
| Profound | Enterprise teams that want a custom-priced platform | Built for enterprise, up to 9 engines on Enterprise | Custom (no published USD price) |
Omnipresence
Best for: Teams that work with their own agent.
Omnipresence records the chain behind each answer, beyond the headline number. It joins every prompt to the fanout queries the assistant ran and the sources it read, including pages retrieved but never cited. It tells you whether you were recommended as a choice or only named in passing.
A measurement is a batch of probes reported as a rate with a Wilson confidence band, and control prompts stay unworked so a lift is attributable. On Pro and up, it hands the target and the method to your own agent over two-way MCP. Your agent can mark a page as being worked on, fire a run to check a rewrite, and log what it changed and when.
Starter is $19 a month, Pro $69, Agency $239, all billed annually, with a 7-day trial on Pro and no card.
Pros
- The chain behind each answer: the fanout queries, the sources, and pages retrieved but not cited
- Recommended versus mentioned, so you see whether you were put forward or named in passing
- A rate with a confidence band and control prompts, so a lift is attributable
- Two-way MCP on Pro and up hands the target and method to your own agent
Cons
- Four assistants only: ChatGPT, Claude, Gemini and Perplexity, no AI Overviews or AI Mode (Otterly has both) and no Copilot (Otterly has it standard)
- You bring your own OpenRouter or OpenAI key and pay the model cost
- Top-choice data is partial
Semrush
Best for: Teams that want a standalone toolkit from a known SEO vendor.
Semrush sells its AI visibility toolkit as a standalone product, so you don’t need a full Semrush plan. It tracks ChatGPT, Google AI, Gemini and Perplexity, with 25 custom prompts and 300 reports a day on the base plan, at $99 a month per domain billed annually. The reporting is familiar if you’ve used Semrush before, which makes it an easy second tool for a team that already lives in that ecosystem.
Pros
- Standalone product, no full Semrush plan required
- $99 a month per domain with published pricing
- From a known SEO vendor, so the reporting is familiar
Cons
- Per-domain pricing stacks at $99 a month for each brand, so a multi-brand agency pays per property
- No Copilot (Otterly has it standard) and no Claude as a tracked engine
Scrunch
Best for: Mid-size brands that want broad engines as standard.
Scrunch tracks eight engines as standard per its FAQ, ChatGPT, Claude, Gemini, Perplexity, Google AI Mode, Google AI Overviews, Meta AI and Microsoft Copilot. That covers Claude, AI Mode and Gemini without the add-on fees Otterly charges for them. The Starter plan is $250 a month billed annually (pricing) for 350 custom prompts and 3 user licenses.
Pros
- Eight engines as standard, including Claude, AI Mode and Gemini that Otterly charges for as add-ons
- Published pricing, 350 prompts on Starter
- Mid-size team fit with 3 user licenses
Cons
- $250 a month entry is pricier than Otterly’s $29 Lite
- Grok is listed as coming soon, not tracked yet
AthenaHQ
Best for: Teams that want many models early.
AthenaHQ has a free Essential plan with 300 credits and five models, ChatGPT, Perplexity, Google AI Overviews, Gemini and Copilot. The Starter plan is $295 a month on the plans page, about $245 billed annually, for 3,600 credits and 11+ models, adding AI Mode, Claude, Grok, DeepSeek, Meta AI and Mistral. One credit is one AI response, so the 300 free credits are a fixed ceiling that burns fast.
Pros
- Free Essential plan to try it
- 11+ models on Starter, including AI Mode, Claude, Grok, DeepSeek and Mistral
- Credit model scales with how much you actually run
Cons
- 300 free credits is a fixed ceiling, one per response, and it burns fast
- Free plan covers only the five base models, no Claude or AI Mode
Goodie
Best for: Teams that want a closed-loop AEO platform with strategist support.
Goodie is a closed-loop AEO platform, so the work happens in the same tool that measures it. Core is $399 a month on the pricing page, for 120 prompts, 5 seats and 5 models, with ChatGPT, AI Overview, Perplexity, AI Mode and Copilot as standard. It also includes action credits, Goodie Agent tokens, MCP, a page visibility scorecard and a 7-day trial.
Core and Pro come with AEO strategist support, a 30-minute onboarding call plus email. A dedicated strategist who meets you bi-weekly and works in your Slack is Enterprise, which is custom-priced. Pro at $999 a month adds Gemini, Alexa and Sparky for 8 models, and Enterprise adds Claude, Meta AI, DeepSeek and Grok for up to 13.
Pros
- Closed-loop: action credits, agent tokens and MCP in one tool
- 5 models on Core with AI Mode and Copilot as standard
- Human strategist support included, dedicated on Enterprise
Cons
- $399 a month is the highest entry on this list
- Core covers 5 of the up-to-13 models: Gemini needs Pro ($999/mo) and Claude needs Enterprise
Profound
Best for: Enterprise teams that want a custom-priced AI visibility platform.
Profound is built for enterprise, with up to 9 engines on Enterprise, ChatGPT, Perplexity, Google AI Mode, Gemini, Microsoft Copilot, DeepSeek, Claude, Google AI Overviews and Exa Search. It doesn’t publish standard USD pricing on its pricing page, so you’re in a sales conversation to learn the cost, and a free trial covers 50 prompts a day for 7 days across ChatGPT, Gemini and AI Overviews. Unlimited seats and a custom pipeline suit a large team, not a small one’s first tool.
Pros
- Up to 9 engines on Enterprise, including DeepSeek and Exa Search
- Unlimited seats, built for a large team
- Free trial, 50 prompts a day for 7 days
Cons
- No published USD price, so you’re in a sales conversation (Otterly publishes $29)
- Sized and priced for enterprise, not a small team’s first tool
How to choose an Otterly alternative
Which engines do you actually need?
The engine list sorts these tools first. If AI Overviews and Copilot are non-negotiable, Otterly and Scrunch have both. If Claude or Gemini has to be standard rather than a paid add-on, Scrunch and AthenaHQ include both; Goodie’s Pro tier adds Gemini, with Claude still on Enterprise.
Grok pushes you toward AthenaHQ, and DeepSeek toward AthenaHQ or Profound. Omnipresence tracks ChatGPT, Claude, Gemini and Perplexity only. If you need AI Overviews, AI Mode or Copilot, it isn’t the right fit.
How many prompts, and what does more cost?
Otterly’s Lite plan caps you at 15 prompts, and the add-ons for Claude, AI Mode and Gemini stack on top. Semrush is per domain at $99, Scrunch and Goodie are per plan, and AthenaHQ sells credits, one per response.
The headline price doesn’t tell you the cost once you track a real set of buyer questions across several assistants and markets. Run your own prompt count before you compare the stickers.
Who does the work?
Most of these tools hand you a score and GEO recommendations, and you do the work. Goodie puts human strategist support in, dedicated on Enterprise.
Omnipresence hands the target and the method to your own agent over two-way MCP, so the agent you already use can work the page and log what it changed. If your team wants the tool to do the doing, that’s the split that matters.
FAQ
Is there a free alternative to Otterly AI?
AthenaHQ’s Essential plan is free, with 300 credits and five models, ChatGPT, Perplexity, Google AI Overviews, Gemini and Copilot. The 300 credits are a fixed ceiling, one per response, so it’s more a trial than a permanent tool. If you need more volume, Otterly’s $29 Lite is the cheapest paid option on this list.
Is Otterly AI worth it?
It’s worth it if you want a published-price entry tool with four core engines, GEO URL audits and ChatGPT Ads Tracking, and the add-on engines you need are only one or two. It’s less of a fit if Claude or Gemini has to be standard, the add-ons stack, you need more engines like Grok or DeepSeek, a bigger sample than 15 prompts on Lite, or the chain behind an answer that tells you what to change.
The Brand Visibility Index gives you the score. The fix is a separate step.