Peec AI is the better pick for a marketing team that wants to start today at a published price, from $95 a month. Profound is the better pick for an enterprise that wants up to nine answer engines and will go through sales for a custom quote.
Peec AI reports Visibility, Position and Sentiment, and Profound adds Share of Voice, Citation Share and a FactCheck accuracy score. Neither lists a metric for whether the assistant puts you forward as a pick or just mentions your name, the split that matters most.
Both have an in-app agent, Peec Agent and Profound’s AI Marketer, and both ship an MCP server. That’s the direction AI search visibility tools are heading, and in both cases the rewrite, the brief and the approval still run inside the vendor’s own app.
Peec AI vs Profound at a glance
| Feature | Peec AI | Profound |
|---|---|---|
| Built for | Marketing teams and agencies | Enterprise brands and agencies |
| Engines tracked | Choose 3 of 6 on paid plans, extra models as add-ons, up to 13 on Enterprise | 3 (ChatGPT, Gemini, AI Overviews) on the trial, up to 9 on Enterprise |
| What it measures | Visibility, Position, Sentiment, source discovery | Visibility Score, Share of Voice, Average Position, Citation Share, Citation Coverage, Sentiment Score, Accuracy Score (FactCheck) |
| How the agent works | Peec Agent suggests fixes inside Peec, hands off to 25+ connected tools | AI Marketer (Aim) drafts and optimizes, and with a CMS connection publishes approved content, through Profound’s Agent Builder |
| MCP write scope | Project configuration only (prompts, topics, tags, tracked brands, URL classifications) | Can create, publish and run Profound’s own Workflows, and create and manage prompts |
| Starting price | $95 a month for 50 prompts | Free 7-day trial, then a custom Enterprise quote |
Price and how the agent works decide this comparison. Peec AI shows you the bill up front, and Profound’s agent can go further on its own.
Which AI engines each one tracks
Peec AI’s Starter, Pro and Advanced plans each let you choose 3 models from ChatGPT, AI Mode, AI Overviews, Microsoft Copilot, Gemini and Naver AI, per its pricing page. You can pay for extra models as add-ons, and Perplexity is on that add-on list.
Enterprise opens up to 13 models, including Claude, Grok and DeepSeek through their APIs. Its MCP server can pull visibility across ChatGPT, Perplexity, Gemini, Google AI Overviews, Google AI Mode, Claude, Microsoft Copilot and Grok.
Profound’s free Trial tracks ChatGPT, Gemini and Google AI Overviews, with 50 unique prompts run daily for 7 days. Trial users get a recommended prompt set based on their industry and can’t customize it. Its Enterprise plan names up to nine engines: ChatGPT, Perplexity, Google AI Mode, Gemini, Microsoft Copilot, DeepSeek, Anthropic Claude, Google AI Overviews and Exa Search.
Peec AI gives you a choice of engines on every paid plan, and Profound gives you the wider list once you’re on Enterprise.
What each one measures and reports
Peec AI’s core metrics are Visibility, Position and Sentiment, alongside named-competitor benchmarking and source analytics that surface discussion sites among your sources. Profound’s Answer Engine Insights goes wider with seven: Visibility Score, Share of Voice, Average Position, Citation Share, Citation Coverage, Sentiment Score and an accuracy score from its FactCheck product, per its own glossary.
Profound wins on reporting depth. Its FactCheck score tells you the share of verifiable claims about your brand that are accurate, and Peec AI lists no equivalent.
How the agent in each one works
Peec Agent lives inside Peec. It hands you a prioritized list of technical, on-page and off-page fixes on a five-level impact scale, lets you work through suggested changes in Peec, and hands off to 25+ connected tools, such as a Linear ticket for a crawler issue. Any change it wants to make needs your approval first.
Profound’s AI Marketer, called Aim, goes further. It’s built on Profound’s own Agent Builder, it drafts and optimizes content, and with a CMS connection it publishes what you approve.
The MCP servers split the same way. Peec’s MCP is mostly read-only, and a smaller set of tools edits your project configuration. Profound’s MCP can start Workflows, create and publish new ones, and create prompts, but those are Profound’s own Workflows running on Profound’s platform.
Either way, the work stays with the vendor. You can’t take either one’s method and run it somewhere else.
What each one costs
Peec AI publishes its prices on its pricing page: Starter is $95 a month for 50 prompts and 1 project, Pro is $245 a month for 150 prompts and 2 projects, and Advanced is $495 a month for 350 prompts and 5 projects. Each plan includes 3 models and unlimited users, extra models cost more, and Enterprise is custom.
Profound’s pricing page shows no dollar figures. You get a free 7-day Trial, then a custom Enterprise quote. Its FAQ mentions a self-serve Agency Growth plan with 400 credits a month per client workspace, with no price attached.
Peec AI is the one you can budget for today. With Profound, you find out the cost on a sales call.
Which should you pick?
Pick Peec AI if you’re a marketing team or agency that wants to self-serve at a known price and choose your own engines.
Pick Profound if you’re an enterprise that needs nine answer engines, a FactCheck accuracy score and Agent Analytics on crawler traffic, and you already expect a procurement process.
Pick Omnipresence if you want to know whether AI recommends you, and you want the fix done in the agent your team already runs.
Why Omnipresence is the stronger call for teams with their own agent
Omnipresence tracks ChatGPT, Claude, Gemini and Perplexity on every plan, and shows whether each one recommends you as a pick or just mentions your name. That’s the number to hold any tracker to, because a buyer acts on the recommendation.
It hands your connected agent, Claude, Codex or any MCP client, a maintained library of AEO and GEO processes covering retrieval, content structure, source acquisition and technical work. So the audit and the rewrite run in the tool your team already uses, and you take the result with you.
Starter is $19 a month billed annually, with unlimited tracked prompts on every plan and your model costs paid directly to your provider. Pro is $69 a month billed annually and adds two-way MCP, and you can try it for seven days with no card.
Frequently Asked Questions about Peec AI vs Profound
Do Peec AI and Profound offer a free trial?
Profound does: 7 days, with its recommended prompts. Peec AI’s pricing page lists no free trial or free tier.
Which one tracks Claude?
Both, on Enterprise. Peec AI lists Claude Sonnet 4 through the API on Enterprise, and Profound lists Anthropic Claude on Enterprise. Profound’s trial doesn’t include it, and neither do Peec AI’s self-serve plans.
Which is better for agencies?
Peec AI, because you can see the price. Advanced covers 5 projects with unlimited users at $495 a month, and agency accounts get sub-brand tracking by default. Profound’s Agency Growth plan is self-serve, but its pricing page doesn’t show what it costs.
Do Peec AI and Profound work with an agent you already use?
Both connect over MCP. Peec’s connection reads your data and edits project settings, and Profound’s can also run its Workflows. Neither documents handing your agent a method it can run on its own.