The best Semrush AI Visibility Toolkit alternatives are Omnipresence, Profound, AthenaHQ, Otterly.AI, Peec AI and Evertune. They split on four things: which assistants they track, whether they show the assistant recommending you or just naming you, who does the fix, and the price. Omnipresence is the AI visibility platform to look at if you want the pages behind each answer and the fix done in your own agent.
Profound and AthenaHQ cover the widest engine lists for enterprise teams. Otterly.AI is the cheap, published-price way in, Peec AI has a free trial to start, and Evertune bundles content and ads for mid-market budgets.
What Semrush’s AI Visibility Toolkit does well, and when an alternative fits
Semrush’s AI Visibility Toolkit, sold standalone or inside Semrush One, benchmarks your brand’s presence in AI answers against competitors. Its headline number is an AI Visibility Score, your mentions measured against the median of your top industry competitors, with Share of Voice, sentiment and narrative tracking on top through Brand Performance. That’s the core of how it measures AI visibility.
Prompt research works like keyword research for AI, with topic volume, difficulty and intent, and prompt tracking runs daily on Google AI Mode and ChatGPT. It currently covers ChatGPT, Google AI, Gemini and Perplexity, so no Claude and no Copilot, and the base plan is $99 a month per domain billed annually for 25 custom prompts on the pricing page. An AI Search Site Audit flags blockers to AI crawlers.
A different tool fits when the job you need done isn’t the one a visibility score solves. You might want whether the assistant recommended you or just named you, the searches and pages behind each answer so you know what to fix, Claude tracked, more than 25 prompts without paying per domain, or a lower starting price. And Google rank won’t tell you which page to fix either: in our 10x AI Visibility Refresh study, rank and AI citation had basically no relationship over 91 days.
Semrush AI Visibility Toolkit alternatives compared
| Tool | Best for | Why a Semrush user would pick it | Starting price (USD) |
|---|---|---|---|
| Omnipresence | finding the pages that lose you AI answers and fixing them in your own agent | Shows the pages behind each answer and hands the fix to your agent; tracks Claude | From $19/mo billed annually |
| Profound | enterprise teams that want AI-sourced traffic attribution alongside visibility | Broadest engine coverage, including Claude and Copilot, plus traffic attribution | Doesn’t publish standard pricing |
| AthenaHQ | enterprise teams that want hallucination detection and BI reporting across the most engines | 11+ engines including Claude, Copilot and Grok, with BI integrations | Free tier; Starter $295/mo |
| Otterly.AI | small teams that want a published price and Copilot as standard | Copilot and AI Overviews on every plan, self-serve tiers | From $29/mo |
| Peec AI | small teams that want a free start, exports and an MCP hook | Free trial, CSV and Looker exports, AI Mode tracker | Doesn’t publish a USD price |
| Evertune | mid-market teams that want content and AI ads bundled with visibility | 100,000 prompts plus content generation and ad partnerships in one platform | From $800/mo |
Omnipresence
Best for: finding the pages that lose you AI answers and fixing them in your own agent
If you’re looking past Semrush’s AI Visibility Toolkit because you can see the score but still have to do all the work, Omnipresence is the one to look at first. It shows which buyer questions you’re losing on ChatGPT, Claude, Gemini and Perplexity, whether the assistant recommended you or just named you, and the searches and pages behind each answer so you know what to fix. Then it hands the fix to the agent your team already uses, with the audits, rewrites and outreach, and keeps a dated log so you can prove the lift was yours.
It runs supervised until it’s earned your trust. Starter is $19 a month billed annually, Pro is $69 and Agency is $239, with a 7-day Pro trial and no card, and there’s no cap on tracked questions.
Pros
- Shows whether AI recommended you or just named you
- The searches and pages behind each answer, so you know what to fix
- Your own agent ships the fix, with a dated log that proves the lift was yours
- No cap on tracked questions
- Tracks Claude, which Semrush’s toolkit doesn’t
Cons
- Four assistants only: ChatGPT, Claude, Gemini and Perplexity, no Google AI Mode or AI Overviews, and Semrush tracks Google AI
- No Copilot tracking
- You bring your own OpenRouter or OpenAI key and pay the model cost at list price
- Top-choice data is partial
- No revenue or pipeline attribution after the click
Profound
Best for: enterprise teams that want AI-sourced traffic attribution alongside visibility
Profound is built for enterprise, and it has the broadest engine list here: currently up to nine on Enterprise, including Claude and Copilot that Semrush’s toolkit doesn’t cover, plus DeepSeek and Exa Search. Agent Analytics attributes AI-sourced traffic across domains, which is the part a visibility score doesn’t touch, and prompt volumes show demand before you track it.
It doesn’t publish standard USD pricing on its pricing page, so the cost comes out of a sales conversation, and the free trial covers 50 prompts a day for seven days on ChatGPT, Gemini and AI Overviews. Unlimited seats and a custom pipeline suit a large team, not a small one’s first tool.
Pros
- Widest engine coverage here, including Claude and Copilot
- Agent Analytics attributes AI-sourced traffic across domains
- Prompt volumes show demand
- SOC 2 and SSO for enterprise
Cons
- No published price, sales-only
- Full engine set, API and SOC 2 are Enterprise-only
- AI Marketer runs on credits
- Not built for a small team’s first test
AthenaHQ
Best for: enterprise teams that want hallucination detection and BI reporting across the most engines
AthenaHQ is an AEO and GEO command centre, and it currently tracks 11 models: ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini, Claude, Copilot, Grok, DeepSeek, Meta AI and Mistral, with more on request. That covers Claude, Copilot and Grok that Semrush’s toolkit doesn’t, and it adds hallucination detection, which most visibility tools don’t touch.
The Essential plan is free, with 300 credits and five models, and Starter is $295 a month on the plans page for 3,600 credits, all 11 models, BI integrations and a content agent. One credit is one AI response, so the 300 free credits are a fixed ceiling that burns fast, and the content and citation features land on Enterprise.
Pros
- Widest named engine list here, including Claude, Copilot and Grok
- Hallucination detection
- BI integrations for executive reporting
- Free tier to start
Cons
- Credit-based pricing is hard to forecast
- Starter is $295 a month
- Content and citation features are Enterprise
- Essential’s 300 credits go fast
Otterly.AI
Best for: small teams that want a published price and Copilot as standard
Otterly.AI is the cheap, published-price way in. It currently tracks four engines on every plan, ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot, with Claude, Google AI Mode and Gemini as paid add-ons, so you get Copilot and AI Overviews that Semrush’s base plan doesn’t bundle. Lite starts at $29 a month for 15 search prompts on the pricing page, with a 7-day free trial and no card.
It suits a small team running its first test, and the four core engines cover most of what a first test needs.
Pros
- Published self-serve price, no sales call
- Copilot and AI Overviews on every plan
- Low entry price with a free trial
Cons
- 15 prompts on Lite is a small sample
- Claude, Gemini and AI Mode are paid add-ons
- No free tier
Peec AI
Best for: small teams that want a free start, exports and an MCP hook
Peec AI is an AI search analytics tool for marketing teams, and it currently tracks ChatGPT, Perplexity and Gemini, plus a dedicated AI Mode Visibility Tracker. It pulls out cited sources, suggests prompts with search volumes, and exports to CSV, Looker Studio and an API, with an MCP integration for teams that want to wire it into their own agent.
There’s a free trial, and it doesn’t publish a USD price on its pricing page, so you start the trial to see the tiers. It’s lighter on telling you what to fix than the tools that show the full picture behind an answer.
Pros
- Free trial to start
- Exports to CSV, Looker Studio and API
- MCP integration
- AI-suggested prompts with search volumes
Cons
- Only three engines plus AI Mode, no Claude or Copilot
- Doesn’t publish a USD price
- Lighter on telling you what to fix
Evertune
Best for: mid-market and enterprise teams that want content and AI ads bundled with visibility
Evertune bundles AI visibility with GEO, content activation and AI advertising, so it’s built for teams that want all of that in one platform rather than a pure visibility tool. It tracks 11 AI models and 100,000 prompts on Pro, with 25 AI-optimised articles a month, affiliate ad partnerships and AI retargeting, and Enterprise adds AI website optimisation and bot analytics.
Pro is $800 a month on the pricing page, Enterprise is custom, and it’s demo-gated with no self-serve tier below that. The named engine list isn’t published on the pricing page, so you’d confirm it on the call.
Pros
- Very high prompt volume, 100,000 on Pro
- Content generation and AI ads in one platform
- Multi-country and multi-language tracking
Cons
- $800 a month is the entry price, and there’s no self-serve tier below it (demo-gated)
- The named engine list isn’t published on the pricing page
- Ad-focused, not a pure visibility tool
How to choose a Semrush AI Visibility Toolkit alternative
Choosing a Semrush AI Visibility Toolkit alternative comes down to three things: the engines you need, the prompt volume and price, and who actually does the work.
Which engines do you actually need?
If Claude has to be standard rather than a paid add-on, Profound, AthenaHQ and Omnipresence include it. If Google AI Mode or AI Overviews matter, Semrush, AthenaHQ, Otterly.AI and Peec AI cover them, and Omnipresence doesn’t. Copilot as standard points to Otterly.AI and AthenaHQ, and Grok or DeepSeek pushes you to AthenaHQ or Profound.
How many prompts, and what does more cost?
Semrush’s base plan is 25 prompts at $99 a month per domain, and each extra domain is another $99. Otterly.AI’s Lite is 15 prompts for $29, AthenaHQ sells credits at one per response, and Evertune’s 100,000 prompts are enterprise volume. Omnipresence has no cap on tracked questions, with the model cost on your own key at list price.
Who does the work?
A visibility score tells you where you stand, and most of these tools stop there. The question is whether you want the fix handed to your own agent, which is Omnipresence’s approach, or a report you act on yourself. If your team already runs an agent, the first matters more than the second.
Frequently asked questions
Is there a free alternative to Semrush’s AI Visibility Toolkit?
AthenaHQ’s Essential plan is free, with 300 credits and five models, and Peec AI has a free trial. Both are real ways to start without paying.
The catch is volume: 300 credits at one per response burns fast, and a trial ends. Semrush’s toolkit itself has no free tier, so those two are the main free options in this list.