The alternatives to The Prompting Company are Omnipresence, Profound, Goodie, Otterly.AI, the Semrush AI Visibility Toolkit and Scrunch. Omnipresence fits a team that wants the searches behind each answer and its own agent to fix them. The rest split on engines, price and who does the work.
Profound covers more engines for enterprise procurement, and Goodie puts a human answer engine optimisation (AEO) strategist in the plan. Otterly is the cheap, published-price way in.
Semrush sells a standalone toolkit per domain, and Scrunch adds AI Mode, AI Overviews and Meta coverage. None of them tests whether AI agents can actually use your product, which is The Prompting Company’s own ground. Goodie’s strategist aside, the others leave you with a score, and Omnipresence hands you the AI search visibility and the fix.
What The Prompting Company does well, and when an alternative fits
The Prompting Company is an Agent Experience (AX) platform for software companies, and it does two things. Discovery gets your product into the answers AI assistants generate when buyers ask. Usability checks whether AI agents can complete a task with your product, surfaces where a flow breaks, and tracks the fix.
It’s built for devtools and infrastructure companies with a Model Context Protocol (MCP) server, CLI, API, SDK or docs workflow, and it raised $6.5M from Peak XV, Base10, Kearny Jackson and Y Combinator. The Discovery side covers six engines across its plans: ChatGPT, Perplexity, Gemini, Google AI, DeepSeek and Claude. The Usability side supports Claude Code, Codex and OpenCode.
The trade-off is in which engines you currently get at the published price. Basic at $99 a month tracks ChatGPT, Perplexity and Gemini, and Pro at $299 adds Google AI, per its pricing page. Claude and DeepSeek arrive at White-glove, which is $3,000 a month, and the agent-experience audit is Enterprise only.
So a team that needs Claude at a published price is looking at $3,000 a month. An alternative fits when you’re not a devtools company with an API or CLI, when you want Claude on a cheaper plan, when you’d rather have the work than the number, or when you want engines The Prompting Company doesn’t track, like AI Overviews or AI Mode. The Usability pillar is The Prompting Company’s own ground, and none of the alternatives below covers it.
The Prompting Company alternatives at a glance
| Tool | Best for | Why a Prompting Company user would pick it | Starting price (USD) |
|---|---|---|---|
| Omnipresence | The searches behind each answer, plus your agent fixing them | Whether AI recommends you or just names you, Claude on every plan, and the work handed to your own agent | $19/mo |
| Profound | Enterprise procurement, more engines | Up to nine answer engines, formal procurement fit | Free trial, then custom |
| Goodie | An AEO strategist in the plan | A human strategist turns the score into page work | $295/mo |
| Otterly.AI | A cheap first test | Published price, four engines, no sales call | $29/mo |
| Semrush AI Visibility Toolkit | A standalone toolkit from a known vendor | One login, published per-domain price, no new AX category | $99/mo per domain |
| Scrunch | AI Mode, AI Overviews and Meta coverage | Six platforms including AI Mode, AI Overviews and Meta | $250/mo |
Omnipresence
Best for: teams that want the searches behind each answer and their own agent to fix them
For a Prompting Company user who can see the visibility number but still has to do all the work, Omnipresence shows which buyer questions you’re losing on ChatGPT, Claude, Gemini and Perplexity, whether AI puts you forward as a pick or just names you, and the searches and pages behind each answer. Then it hands the fix to the agent you already use. It works for any brand, with or without an API or CLI, and there’s no cap on tracked questions.
Plans start at $19 a month on Starter, $69 on Pro and $239 on Agency, billed annually, with a 7-day trial on Pro.
Pros
- Whether AI puts you forward as a pick or just names you, with each question asked many times
- Proof the lift came from your work, not a model update
- The searches and pages behind each answer, including pages read but never cited
- Your own agent runs the playbook on Pro and up
- No cap on tracked questions
- Claude on every plan
Cons
- No agent-usability or AX testing. The Prompting Company’s Usability pillar is its own ground; its agent clients are tracked from White-glove and the audit itself is Enterprise only
- Four assistants only, so no DeepSeek or Google AI tracking (The Prompting Company adds Google AI on Pro and DeepSeek on White-glove)
- You bring your own OpenRouter or OpenAI key and pay the model cost at list price
- Top-choice data is partial
Profound
Best for: enterprise brands in procurement needing more engines
Profound is built for enterprise procurement, with up to nine answer engines on Enterprise and a free 7-day trial. The trial runs 50 prompts a day for seven days on ChatGPT, Gemini and AI Overviews, per its pricing page. If you’re heading into a formal procurement process and want more engines than The Prompting Company’s six, Profound fits.
Pros
- Free trial before a sales conversation
- Up to nine answer engines on Enterprise
Cons
- No published standard price, so you’re buying through sales
- The trial is engine-limited to three
- No agent-usability or AX testing
Goodie
Best for: teams that want an AEO strategist to do the work
Goodie bundles a human AEO strategist into the plan. Core is $295 a month for five models and 110 prompts, Pro is $999 for eight models, and Enterprise is custom with up to 13 models, on its pricing page. If you want someone to turn the measurement into page work, and a score alone isn’t enough, Goodie fits.
Pros
- An AEO strategist included with every plan
- Up to 13 models on Enterprise
Cons
- $295 a month is the highest published entry here
- A dedicated strategist is Enterprise only
- No agent-usability or AX testing of API or CLI workflows
Otterly.AI
Best for: a cheap, published-price first test
Otterly.AI is the low-entry way in, with no sales call, tracking ChatGPT, Google AI Overviews, Perplexity and Copilot on every plan. Plans start at $29 a month on its pricing page. If you want a first read on whether AI search mentions you, without The Prompting Company’s $99 entry or a sales call, Otterly fits.
Pros
- Published price, no sales call
- ChatGPT, AI Overviews, Perplexity and Copilot on every plan
Cons
- 15 prompts a month on Lite, a small sample
- Claude, Gemini and AI Mode are paid add-ons
- No agent-usability or AX testing
Semrush AI Visibility Toolkit
Best for: teams that want a standalone toolkit from a known SEO vendor
The Semrush AI Visibility Toolkit is a standalone toolkit at $99 a month per domain, billed annually, tracking ChatGPT, Google AI, Gemini and Perplexity, with no full Semrush plan required. If you want AI visibility from a known SEO vendor without adopting a new AX category, it fits.
Pros
- Standalone, no Semrush plan needed
- Known vendor with a published per-domain price
Cons
- Per-domain pricing stacks fast for agencies with many clients
- Four engines, fewer than The Prompting Company’s six from White-glove up
- No agent-usability or AX testing
Scrunch
Best for: AI Mode, AI Overviews and Meta coverage
Scrunch covers six platforms on a published price: ChatGPT, Claude, Gemini, Perplexity, Google AI (Mode and Overviews) and Meta. Starter is $250 a month billed annually for 350 prompts and three seats, on its pricing page. If you want AI Overviews, AI Mode and Meta coverage that The Prompting Company doesn’t track, Scrunch fits.
Pros
- Six platforms including AI Mode, AI Overviews and Meta
- Published pricing with a clear prompt and seat allowance
Cons
- $250 a month entry is high next to the focused trackers
- No DeepSeek tracking (The Prompting Company adds it on White-glove)
- No agent-usability or AX testing
How much The Prompting Company costs, and how the alternatives price
The Prompting Company currently prices in steps, and the engines step with them, on its pricing page. Basic is $99 a month for ChatGPT, Perplexity and Gemini. Pro is $299 and adds Google AI.
White-glove is $3,000 a month and adds DeepSeek, Claude and the agent clients Claude Code, Codex and OpenCode, plus a dedicated success manager. Enterprise is custom and adds the agent-experience audit and SAML SSO. There’s a free trial on Pro.
The alternatives price differently. Omnipresence is a flat fee from $19 a month billed annually with no cap on tracked questions, and Claude is on every plan. Otterly starts at $29, Scrunch at $250 and Goodie at $295, all published.
Semrush charges $99 a month per domain. Profound doesn’t publish a standard price, so you start on a free trial and move to custom Enterprise.
How to choose an alternative to The Prompting Company
Do you need agent-usability testing, or AI-visibility measurement? If your problem is whether AI agents can complete tasks with your product, an API, CLI or MCP workflow, that’s The Prompting Company’s Usability pillar, and none of these alternatives covers it. If your problem is whether the assistants recommend you and what to fix, the alternatives above fit.
Which engines do your buyers actually use, and at which tier? The Prompting Company’s published plans track three or four: ChatGPT, Perplexity and Gemini on Basic, plus Google AI on Pro. Claude and DeepSeek need White-glove at $3,000 a month.
Omnipresence tracks all four chat assistants on every plan, Claude included. A consumer brand may want AI Overviews and AI Mode through Scrunch or Otterly, and an enterprise may want nine engines through Profound.
Who does the work after the measurement? A score versus the fix shipped. Omnipresence hands the fix to your own agent, Goodie puts a strategist in the plan, and the rest hand you the number.
There’s a reason the work matters more than the score. In our 10x AI Visibility Refresh, refreshing 98 posts and publishing nothing lifted citations 10x in 91 days, and 41 of the cited pages had no Google impressions. Google rank wouldn’t have told us which page to fix.
FAQ
Is there a free alternative to The Prompting Company?
The Prompting Company’s free AI visibility audit isn’t a tracker. The low published-price entries are Omnipresence at $19 a month and Otterly at $29, and Profound has a free 7-day trial.
Does The Prompting Company track Claude?
Yes, but not on the cheaper plans. Claude arrives at White-glove, which is $3,000 a month, and on Enterprise. Basic and Pro track ChatGPT, Perplexity and Gemini, with Pro adding Google AI.
What’s the cheapest alternative to The Prompting Company?
Omnipresence at $19 a month billed annually is the cheapest published entry, followed by Otterly at $29 a month.