Source opportunities
The deduped list of sources models read for your market, with the role each page plays, whether your brand is on it, and how often it has been seen.
Updated October 20, 2026
The opportunity list is every source models have read for your market, deduped by domain, with enough context to decide whether getting onto it is worth a week.
What each row carries
- Domain, and a representative URL last seen.
- Role: directory, roundup, business homepage, user-generated or regulatory.
- Page type: home, location, service, landing, blog, product, tool, listicle or other.
- Whether your brand is present: yes, no or unknown.
- Seen count: how many times a model has read it. The honest measure of its importance to your market.
- First and last seen.
- Claimed, and notes.
Reading the roles
The role is the fastest filter, because it tells you what kind of work the row implies.
| Role | What it is | The work |
|---|---|---|
| Directory | A listing of providers | Get listed. Usually the cheapest win on the whole screen. |
| Roundup | Somebody's "best X" article | Outreach to the author. Slower, higher value, often decisive. |
| Business homepage | A competitor's own site | Nothing to do here directly. It tells you who the model trusts. |
| User generated | Forums, communities, reviews | Participation, not placement. Cannot be bought and matters a lot. |
| Regulatory | An official register or body | Make sure your entry exists and is correct. Frequently neglected. |
Brand present: no, with a high seen count
That combination is the work list. A page a model reads constantly, for your market, that does not mention you, is a specific and closable gap, and closing it changes what the model has available the next time it answers.
Sort by seen count, filter to not present, and the top ten rows are a quarter's outreach plan.
Brand present: unknown
Means nobody has checked. Worth resolving, because an unknown is counted as neither a win nor a gap and so sits invisible in the middle of your list.
Ordering by opportunity
The fanout work queue can be ordered by opportunity rather than raw frequency. Frequency alone puts the queries you already win at the top of the list, which is the most comfortable and least useful ordering available. Opportunity re-ranks by where the gap is worth closing.
Working a row
- Read the representative URL. Decide whether you can realistically be on that page.
- Note what the work is in the row's notes, including who you contacted and when. The next session reads that instead of asking.
- When a placement actually lands, claim it. See claiming a source.
- Log the optimization so the citation lift can be attributed later.
Questions about source opportunities
- How is this different from the sources list?
- Sources are per run. Opportunities are deduped by domain across every run, with the role, your presence on it, and a count, so it reads as a work list rather than a log.
- Why is a domain here that I have never heard of?
- Because a model read it while answering a question about your market. That is the point of the list: it finds the pages that matter rather than the ones you expected.
- Does ordering by opportunity differ from ordering by frequency?
- Yes. Frequency puts the queries you already win at the top. Opportunity ranks by where the gap is worth closing.