Visibility by topic

Visibility by topic takes the same rate as the overview and splits it by the clusters you put your prompts into. It is the screen that turns one number into a decision about what to work on.

What it shows

A row per topic, each with its visibility rate and a trend. The rate is computed from the probes belonging to that topic's prompts, so it carries the same confidence band logic as the headline figure, with a smaller sample behind it.

Why the average lies

An overall score of 20 percent made of 45 percent in one topic and 3 percent in another is two findings wearing one hat. The healthy topic is usually the one closest to your existing content, and the weak one is usually where the buying decision actually happens.

Splitting it also protects you from the opposite mistake: a big move in a small topic can swing the overall number without anything important changing.

Reading the trend

The trend column answers whether a topic is going anywhere. Three shapes worth knowing:

• Flat and low. Nothing you have published reaches this part of the market. The work is new pages, not better pages.
• Flat and high. A position to defend rather than improve. Watch it, do not spend on it.
• Moving. Something you did, or something a competitor did. Open the topic's prompts and compare the cited sources before and after.

Turning a topic into work

1. Pick the topic with the largest gap between its rate and the rest.
2. Open its prompts and read a few answers. Note which brands are recommended instead of you.
3. Open AI searches filtered to those prompts. The fan-out searches are the retrieval targets for this topic.
4. Check whether you have a page answering each. Where you do, score it for retrieval readiness. Where you do not, that is the page to write.
5. Flag the fanouts you commit to as being optimized, so the before-and-after is dated from the day you started.